About Los Angeles Circles and Partners
Los Angeles magazine has launched Los Angeles Circles, as a consumer loyalty innovation.
Los Angeles Circles is a response to a consumer market seeking more convenience coupled with insider-only offers for highly valued products and services. Presented by Los Angeles magazine, Los Angeles Circles gives members special offers and more convenient access to dining, entertainment, shopping, health and beauty, and cultural experiences in Los Angeles and surrounding areas. Los Angeles Circles members will be invited to pre-sales shopping events previously open only to the trade, VIP previews at galleries and museums, and advance screenings and premieres of movies— some of which have never been accessible to the general public before.
The Los Angeles Circles Constellation.
HAUS, an end-to-end design and production studio who also designed LAmag.com together with Notsquare, a brand strategy and concept development consultancy, brought the hybrid loyalty concept to Los Angeles magazine’s President Amy Saralegui. She felt the insider loyalty idea, modeled on a successful European magazine incentive program, was a good fit for the L.A. market and for Los Angeles magazine. With this new concept, HAUS, Notsquare and Los Angeles magazine are placing businesses directly in front of consumers who can create word of mouth, and provide them with actionable, unique offers. Advertisers get more coverage and exposure for marketing money spent and they also receive the association with like-minded brands.
Los Angeles magazine, which will celebrate its 50th anniversary in 2010, is the leading authority and indispensable guide for the influential population of Southern California, illuminating and chronicling one of the most important regions in the world.
HAUS is an end-to-end design and production studio based in Los Angeles. HAUS approaches production with a tight core and rapid scalability to meet the needs of its clients across all media.
Notsquare is consulting in generating technology driven revenue streams through products and services. Via research and trend analysis Notsquare implements strategy and development.
A division of Emmis Communications, Los Angeles Circles is headquartered at:
5900 Wilshire Blvd., 10th Floor
Los Angeles, CA 90036
Tel. 323-801-0100
Contact Los Angeles Circles Click Here
More about HAUS, go to madeinhaus.com
More about Notsquare, go to notsquare.com